Though the concept of personal branding is not new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Branding for Real Estate focuses on defining the components of a brand. We start with exploring what a brand is by evaluating real businesses and comparing the pros and cons of their brand. In this class, we will break down what our own brand is by defining our personal values, our professional gifts and telling our own story. Participants will leave class with the beginnings of their own brand mission statement and client persona.