There are a few phrases in real estate that are understood universally. The first – and arguably most accurate – is, “Location, location, location.” But the second, and certainly equally as true: “Cash is king.” Cash buyers make moving property easier and faster. But, the phone rings the same way for a million-dollar buyer as it does for the first time home owner, so how do you attract more cash offers to your properties?

Online Marketing

Nearly 98 percent of house hunters use the internet at some point during their search. If you want to drive cash buyers to your property, build a website. Digital tools like a real estate blog, social media platforms, and Google ads can help buyers discover your properties, and these platforms, although they call for consistency and time, will pay off.

Other Investors

Real estate can be competitive, but you can use your competition to find cash buyers. Network with other investors and real estate agents so they become clients, not rivals.

Referrals

Don’t limit your networking opportunities to just other real estate investors. You likely come into contact with a number of professionals who know potential buyers with cash on hand. Let them know you’re able to help their family or friends with future purchases, and where it’s legal, consider a finder’s fee. Referral sources to consider include mortgage bankers and attorneys, title companies, real estate agents, and IRA administrators.

Online Communities

Online communities of real estate investors are a great way to connect with professionals across the country and the globe. Forums like Bigger Pockets, CREOnline, and CREPIG bring together investors with a wealth of information and connection opportunities. Many of these forums showcase local, national, or international events that lure cash buyers and private lenders seeking an investment opportunity.

 Attain Potential Cash Buyers List

Targeted lists of possible cash buyers can be obtained through big data analytics. Lists that focus on homeowners with no mortgage, out-of-state owners who are potential investors, or property management company owners are a good starting point for calls, emails, and social media marketing tactics.

Property Auctions

People who buy property through an auction typically must have all the cash up front. Go to the auctions with business cards in hand and network. You’re likely to run into local investors or buyers representing those with the cash.

Rental Sites

Websites that promote rental listings – like Craigslist – are a good source for property owners who may want to invest. While not all landlords will be cash buyers, it’s worth reaching out to find the few who have invested wisely and may be looking to acquire more properties.

Cash buyers are highly sought after in the real estate market and competition for their money is strong, especially in today’s market. Use these strategies to find and connect with them to grow your investment portfolio and complete your real estate deals more quickly.

 

Nearly 98 percent of house hunters use the internet at some point during their search. If you want to drive cash buyers to your property, build a website. Digital tools like a real estate blog, social media platforms, and Google ads can help buyers discover your properties, and these platforms, although they call for consistency and time, will pay off. Real estate can be competitive, but you can use your competition to find cash buyers. Network with other investors and real estate agents so they become clients, not rivals. Don’t limit your networking opportunities to just other real estate investors. You likely come into contact with a number of professionals who know potential buyers with cash on hand. Let them know you’re able to help their family